Every business benefit from an effective marketing strategy. There are a lot of traditional marketing strategies available like signages, billboards, flyers, and brochures, print ads, telemarketing, and many others. There is no denying that all these traditional marketing strategies work. However, we also cannot deny the fact that the digital revolution is thriving and will continue to thrive in the future. It is much more convenient to go online than to look for a brochure someone might have given you ages ago. Just a few clicks and you have what you need. Whether it is searching for information about something, looking for a place to eat, interested in buying products and whatever reason may come to mind, searching the web is easier.
Digital marketers and advertisers use SEO and PPC strategies to help businesses in regard to digital marketing. In this article, we would be focusing on SEO services.
What is SEO?
SEO is the acronym for Search Engine Optimization. According to Wikipedia, “Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as ‘natural’ or ‘organic’ results) and excludes direct traffic and the purchase of paid placement.” In simpler terms, using SEO gets your website to show up in search results which may then lead to the growth of your business.
SEO sounds complicated but, it is a simple process. SEO depends on relevant content. Google and other search engines aim to deliver the highest quality information to the searcher. This means that if you have a relevant content in your website that answers to the searchers’ query, it is most likely to show up in the results page. When this happens, your business would have a high possibility of having increased returns.
Are SEO services free?
Well, yes and no. If you are a business owner and you know the process of SEO then yes it would basically be free because you would be doing it by yourself. However, if you are a business owner who doesn’t have any idea about SEO and you just don’t have the time to learn about internal link structure, backlinks, meta-tags and many other jargons, you have the option of hiring a digital marketing company to suit your marketing needs.
Why should you consider getting SEO services from trusted digital marketing companies?
If you research more about SEO, you will see different articles saying that SEO services are not worth a dime. This is especially true if you are employing services from a company that uses ‘black hat SEO’. These companies usually use dirty tactics and prey upon small businesses to sell ineffective and overpriced services. They exploit loopholes in search engines which in the long run can harm your business. How? Search engines are improved continuously. When this happens, search engines detect the loopholes that black hat SEO companies did. Your website would be penalized and your ranking in the search results page would be affected as well.
Here is where digital marketing companies like us, Pink Bear Marketing, come in. Pink Bear Marketing offers affordable SEO services in Sydney. We take pride in the fact that our SEO experts have years of experience, in-depth knowledge of various SEO strategies, and are well-versed in SEO best practices and techniques. Included in our SEO services are basic site audit, keyword research, fixing technical and content issues, developing more relevant content, setting up your local SEO, providing backlinks, and presenting clients with monthly webpage reports. Pink Bear Marketing values your business as much as you do.
Are SEO services worth it? 100% YES!