With Valentine’s Day just around the corner, the race is on to craft the most creative and catchy marketing gimmick. The second biggest retailing event of the year is expected rake in over 27 billion dollars in sales for 2020 alone. Having a killer Valentine’s campaign is surely what your business needs to get out of the post-Christmas rut. If you’re out of fresh ideas, here are 20 successful marketing ideas for Valentine’s day that are sure worth a try.
# 1 – Build the anticipation with great email marketing
Start with at least 4 weeks of scheduled emails to build anticipation for the hot date. Get creative with your title and use emojis to get attention! 💖
#2 – Start some polls in Social Media
Get your audience engaged by posting simple polls. It can be as simple as flowers vs. chocolates or teddy bears vs. plush puppy dog. Keep it fun and simple so that more people will respond.
#3 – Subtly use hashtags
Your hashtag doesn’t always need to include your brand name or tagline. Instead, it can cleverly allude to your company or the services you offer. The trick is to get your audience associate the hashtag with your brand.
#4 – Run a hashtag competition
Keep your competition simple and easy to do. If your audience need to do 3 or more things to join, they’ll lose interest. Hashtags can be useful if you want to focus on getting more exposure and gaining more followers.
#5 – Run special deals
Couples will be looking for unique and fun activities to do on this special day. They are more likely to buy your product or get your services if you’re giving a big discount or running a special deal. “Two for one” deals are bestsellers.
#6 – Get into the season with your aesthetics
Get into the spirit by adding a romantic flair to your social media cover or profile picture. You can simply have a heart or cupid photoshopped to your current one to get into the mood, but make sure not to change too much so that your customers can still recognise you.
#7 – Provide gift guides or gift ideas
Create gift guides that highlight your products for certain demographics. You can create a gift guide for husband or wives, or by theme, or by price point. The key is to give several options while maintaining a cohesive theme.
#8 – Send V-Day cards and gifts
Customers love anything that’s free. Show some love towards your customers by sending a simple card and gift card on each order.
#9 – Feature love stories of your followers
With their permission, share real-life stories of couples. This can inspire other followers who are going through the same experience and can encourage them to share their own stories.
#10 – Share some laughs
You can ask your audience to share bad date experiences. Keep the stories lighthearted and easy to read, and make sure that the identity of the sharer is kept private.
#11 – Hall of shame
Aside from sharing some good laughs, you can also highlight your hall of shame. Ask your audience to share some faux pas what they did to get through it.
#12 – Run some push notifications
If you have an app, you can maximise the season by running a push notification to promote your products. Make sure to not over-use this feature or else your audience will block your notifications.
#13 – Share some love
Valentine’s Day isn’t just for couples. You can share some love by doing charity works. Pick a charity you love and support and encourage your audience to donate and support as well.
#14 – Partner with other small businesses
Pairing with another business will double your reach and get more engagements. Pair with another small business whose services or products are related to yours but not a direct competitor.
#15 – Showcase products that are perfect for the season
If you sell a wide range of products, you can highlight items from your shop that are perfect as a Valentine’s Day gift. Modify your homepage and create a shortcut of Valentine’s Day gift collection.
#16 – Suggest some last-minute deals
Before checking out, you can add a pop-up window which shows items they might be interested in. You can show it under “Other customers also bought…” and add a shortcut for them to quickly add to their shopping cart.
#17 – Get an influencer to promote your highlighted products
You can send them a PR kit which contains products you want to highlight for the season. Make sure you choose influencers carefully, evaluating their online presence as a whole. They will become ambassadors to your brand and will represent you so make sure you choose wisely.
#18 – Give a freebie
If they reach certain criteria, such as minimum spend, you can send them a free gift. It doesn’t have to be a big item. It can just be a small plush toy or a small box of chocolate. After all, it’s the thought that counts.
#19 – Offer free shipping
I’m a sucker for free shipping offers. An example of a great deal is offering free shipping if a minimum purchase is met or if your customer buys two items from your Valentine’s Day collection.
#20 – Don’t forget singles
A lot of your audience may not have someone special to celebrate the day with. Be creative and thoughtful by running a special campaign for singles. Some examples of great deals are “third wheels get a free special dessert” or “come in by yourself and get an extra 30-minute massage for free!”
Glad we can help you out by giving you successful marketing ideas for Valentine’s day but if you need assistance on creating a marketing strategy on your online platforms for any occasion, then send us a message today!